►Entrepreneurship is the art of starting a business basically a startup company offering creative product process or service. We can say that it is an activity full of creativity. An entrepreneur perceives everything as a chance and displays bias in taking decision to exploit the chance.✦

►An entrepreneur is a creator or a designer who designs new ideas and business processes according to the market requirements and his/her own passion. To be a successful entrepreneur it is very important to have managerial skill and strong team building abilities. Leadership attributes are a sign of successful entrepreneurs. Some political economists regard leadership management ability and team building skills to be the essential qualities of an entrepreneur.✦

►The concept of an entrepreneur is refined when principles and terms from a business managerial and personal perspective are considered. In almost all of the definitions of entrepreneurship there is agreement that we are talking about a kind of behaviour that includes:✦

âž» Initiative taking

âž» The organizing and reorganizing of social and economic mechanisms to turn resources and situations to practical account and

âž» Acceptance of risk or failure.


【Topics Covered in This App are Listed Below】

⇢ Entrepreneurship - Introduction
⇢ Entrepreneurship
⇢ Motivation – An Important Factor
⇢ Why is Motivation Required?
⇢ What Motivates an Entrepreneur?
⇢ Results of Motivation
⇢ Enterprise & Society
⇢ Entrepreneurial Achievement
⇢ Why Start a Business?
⇢ How to Start a Business?
⇢ Entrepreneurship Development - Qualities
⇢ Skills of an Entrepreneur
⇢ Mind vs. Money
⇢ Determinants of Entrepreneurial Success or Failure
⇢ Environmental Dynamics & Change
⇢ Entrepreneurial Process
⇢ Preliminary Steps
⇢ Decision-making Steps
⇢ Planning Steps
⇢ Implementation Steps
⇢ Managerial Steps
⇢ Starting a Business
⇢ Go beyond the Business Plan
⇢ Test your Idea
⇢ Know the Market
⇢ Understand your Future Customer
⇢ Establish Cash Resources
⇢ Choose the right Business Structure
⇢ Entrepreneurial Environment
⇢ Role of Family
⇢ Role of Society
⇢ Industrial Policies & Regulations
⇢ Objectives of industrial policy
⇢ Industrial Policy Resolution 1956
⇢ Policy Measures
⇢ International Business
⇢ Importance of International Business
⇢ Factors in Business
⇢ Basic Modes of Entry
⇢ Risk of Business
⇢ Importance of Culture
⇢ Business Plan
⇢ Sources of Product
⇢ Pre-Feasibility Study
⇢ Criteria for Selection of Product
⇢ Ownership
⇢ Capital
⇢ Growth Strategies in Business
⇢ Market Penetration
⇢ Market Expansion
⇢ Product Expansion
⇢ Diversification
⇢ Acquisition
⇢ Product Launch
⇢ Entrepreneurship Development - Case Study
⇢ Achieving Sustainable Entrepreneurship Development
⇢ Economic Role of the Entrepreneur
⇢ Traits of an Entrepreneur