With a mission to ‘flip every frown upside down’ and a core brand proposition of ‘Haste Raho India’ the channel strongly believes in spreading laughter and happiness. SONY SAB with its impressive line-up of fresh programmes and light-hearted content ranging from daily family comedy to path breaking concepts is dedicated to promoting an enjoyable ‘family-viewing’ experience. Its current programming mix includes Taarak Mehta Ka Ooltah Chashmah Chidiyaghar Sajjan Re Phir Jhoot Mat Bolo Ichhapyaari Naagin TV Biwi Aur Main and Trideviyaan. SAB launched its HD feed in 2016. The channel is broadcasted nationally and is available in more than 100 million households in India and internationally in more than 150 countries reaching over 25 million households.